Industry: Entertainment
Client: RISE
The Challenge
Rise Brands had established a strong reputation with its portfolio of entertainment and hospitality venues (Pins Mechanical, 16-Bit Bar+Arcade, Weenie Wonder, No Soliciting), but the creative process had become inconsistent. Without strict brand guidelines, campaigns were drifting off-brand, approvals were bottlenecked, and execution lacked cohesion.
I created a templatized framework for viewing the suite of assets in place and seeing how they corollate with one another. The outcome here is a consistent delivery of the message.
Social
Developed high-impact campaigns that were visually distinctive while staying rigorously on-brand.
Crafting the messaging and campaigns for one of Rise’s most conceptually bold venues, striking the balance between engaging and curiosity. While creating an appealing offer for the existing customer base.
Key Initiatives
- Ad Campaigns — Developed high-impact campaigns that were visually distinctive while staying rigorously on-brand.
- Cocktail Social Events — Elevated bar activations into cohesive experiences, supported by creative campaigns and storytelling.
- PINS Mechanical Build — Oversaw the creative direction and brand translation into physical buildout for a new location, ensuring consistency with Rise’s larger brand universe.
- Weenie Wonder Launch — Introduced a playful yet controlled creative identity for the new food concept, tied tightly into the Rise family.
- No Soliciting Campaigns — Crafted messaging and campaigns for one of Rise’s most conceptually bold venues, striking the balance between exclusivity and curiosity.
The Challenge
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