Industry: Health & Wellness

Client: TAO

Creative Director:
Wonderment

I was invited to build a full brand architecture for them. TAO have many different segments to their business, it was important to capture that in their brand. A very simple but effective mark that translated the lotus flower into a TAO story. By creating a rounded frame around the mark it allowed me to instantly relate the company to being an online platform by making it look like an App.

“The Wonderment team has been instrumental in developing multiple aspects of our business at TAO Connect- branding, designing collateral and marketing materials, full-service video shoots, production, and more. We are a SaaS (Software as a Service) technology company in this fast-paced digital environment. Every minute counts, and the team at Wonderment never misses a beat. We are consistently impressed with the quality, consistency, timeliness, and visual appeal of the work. We also appreciate the personalized and prompt attention we receive throughout each project. The Wonderment team has been a pleasure to work with and we can trust that they will produce consistently superior results with unparalleled creativity.”

– Bob Clark, CEO

Download the TAO Brandbook.